Privacy Policy

Last updated: March 2026 · Effective for US users

1. Who we are

Attraction Lab ("we," "us," or "our") operates the website getattractionlab.com. We are committed to protecting your personal information and being transparent about what we collect and why.

2. Information we collect

We collect minimal information to improve your experience:

• Usage data: Pages visited, time spent, general location (country/region), device type, and browser — collected anonymously via analytics.
• Quiz responses: Your quiz answers are processed locally in your browser. We do not store individual quiz results on our servers.
• Email address: Only if you voluntarily subscribe to our newsletter.
• Cookies: We use cookies to remember your preferences and analyze site traffic. See Section 5 below.

3. How we use your information

• To improve our content and user experience
• To send newsletters you have opted into (you can unsubscribe at any time)
• To understand how visitors use our platform

We do not sell, rent, or share your personal information with third parties for marketing purposes.

4. Third-party services

We may use the following services, each with their own privacy policies:

• Google Analytics: For anonymous site traffic analysis
• Google Fonts: For typography (fonts loaded from Google servers)
• Email service provider: For newsletter delivery (if you subscribe)

5. Cookies

We use cookies to remember your cookie preference and analyze site performance. You can accept or decline cookies using the banner shown on your first visit. You can also clear cookies at any time through your browser settings.

6. Your rights (California & US residents)

Under applicable US privacy laws, including the California Consumer Privacy Act (CCPA), you have the right to:

• Know what personal information we collect about you
• Request deletion of your personal information
• Opt out of the sale of your personal information (we do not sell data)
• Non-discrimination for exercising your privacy rights

To exercise these rights, contact us at: hello@getattractionlab.com

7. Children's privacy

Attraction Lab is intended for users 18 years of age and older. We do not knowingly collect personal information from minors. If you believe a minor has provided us with personal information, please contact us and we will promptly delete it.

8. Data retention

We retain anonymized analytics data for up to 26 months. Email addresses are retained until you unsubscribe. You may request deletion of your data at any time.

9. Changes to this policy

We may update this Privacy Policy periodically. We will notify subscribers of significant changes via email. Your continued use of the site after changes constitutes acceptance of the updated policy.

10. Contact